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7 Principles of Branding

May 9, 2017 / by Leen Karim / In Branding / Tags: , , / Leave a comment

Branding Principles:

Nowadays, to maintain a successful brand, you need to adhere to the basic branding principles related to design, marketing, and user experience of some of the most dominant and successful businesses out there.

1. Keep it Simple.

Branding and simplicity go hand in hand. The basic and the most powerful principle of branding is to keep it simple and minimalistic. In a complex market environment, brand simplicity and transparency goes a long way in adding value to the brand by eliminating confusion, meeting customer satisfaction, and reaping in brand success. For example. The brand success of Apple and Google is directly related to simplicity providing customers with a better user experience and surpassing customer satisfaction thus staying connected with the brand and maintaining brand loyalty. The web design also is simple yet intriguing and the ordering process is seamless with just a click.

2. Interruption/Disruption

Strategies implemented in the right way or incorrectly can make or break your brand. Your brand is more than a logo, name or slogan. It is the overall user experience from your product or service that helps customers stay connected to your brand. Brand strategy are developed on a basis and understanding of marketing components such as who are your target customers? Your Competitors, Unique Selling Proposition (USP), and product/service mix. Having the right strategy in place will help your brand grow and stay connected with customers.

3. Original Expression

A bold expression can create a new story and original attitude. Brands that are bold and expressive stand out among competition and resonate with its audience.

4. Big Ideas

Innovative Ideas that induce emotion can generate brand loyalty in unforeseen and long-lasting ways. Successful brands build brand loyalty among their customers so they are connected with the brand and keep coming back for more. Mission and core values of your company when identified by customers help in building brand loyalty. Consistency is also an important factor in building brand loyalty. When your brand is consistent and lives up to its promises customers start to believe in your brand and develop brand loyalty.

5. Symbolism

Symbols that are powerful outdo words and produce emotions creating deep meaningful connections with customers. Strong symbols build a lasting positive impression.

For example, Apple and Nike are powerful symbols that are deeply embedded among its customers.

6. Meaning

Brands that make a commitment to making a sincere connection with its audience stand a better chance of inducing an emotional response. Brands that develop a concept, plot a story and give it a true meaning are most likely to evoke an emotional response and are successful.

7. Depth

Brands that are given a true meaning and built with purity of purpose evoke emotion. Brands that are built in a deep and poignant way with effective communication and overall transparency arouse brand loyalty and provide customers with a better user experience.

To know more about SPINNERS branding, check our Behance.

Summary
7 Principles of Branding
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7 Principles of Branding
Description
Nowadays, to maintain a successful brand, you need to adhere to the basic principles related to design, marketing, and user experience of some of the most dominant and successful businesses out there.
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SPINNERS Creative Agency
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