The first impression is often the lasting impression. Therefore, creating the best impression always begins with a well designed exhibition stand. An exhibition stand is important to any business that is in the market, and every exhibition stand should be able to tell a different story.
The visitors move towards a specific idea by a story created and designed. In the case of Click Aviation Exhibition Stand, we first studied the brand very well, keeping its market position in mind. After that, the designer had to find his inspiration in the process of creating the stand.
For Click, the inspiration came from the logo of the company, which was inspired from networks. Then the designer created a concept that is unique to Click Aviation Network alone. Furthermore, the concept’s target remains the same for each and every brand which is to promote, stand out and inspire. At this point, the designer would have started working on the sketches that work as a map for the design to move on to the next step. The designers worked closely with Click on a weekly basis and updates on the design which is visualized.
Next, the concept turned into a 3D design which included every minor detail. In addition to that, Click Aviation Network got to choose whether the designs are simple or complex as it can be with LED lights and screens being inclusive.
Finally, the product comes to life! A designer’s responsibility is to translate the brand’s image into one design. Creative minds and a clear vision for the brand aids in transforming and sometimes, re-branding an organization. A design team that can take on the complications and read a client’s mind is important for any exhibition stand; after all, the first impression is often the lasting impression. And this is how Click’s exhibition stand came to life.