Level 99 Branding & Photography

Level 99, a renowned footwear store is located in Bawabat Al Sharq Mall, Abu Dhabi. The brand is well known for producing authentic leather men’s sandals that are 100% handmade and of top-notch quality.  However, they required branding from scratch.
The brand’s core aim is to create brand awareness and promote its wide range of genuine leather footwear through high-quality vivid product visuals. As a result, SPINNER’s challenge was to represent Level 99 on a high level in the ever growing competitive market.
Hence, our team brainstormed, put their ideas across the board, and came up with a creative branding solution. A solution where we defined Level 99 attributes to be classy and genuine.


Branding Project
Level 99’s branding has to speak about the brand’s attributes visually. Therefore, we chose rich appealing colors (gold and black) to define Level 99 brand in all terms. On the other hand, we created a sophisticated logo that can reflect these attributes at a first glance.
Firstly, we designed the sign of the logo to be a transformation of number 99 in English & Arabic. Secondly, we kept the basic shape simple to achieve our goal of delivering a classy image to the customers’ mind.

SPINNERS also set up a rich, yet simple brand identity “guidelines book” to serve as a universal visual language for Level 99 designers, production, and sales teams who are currently and in future working on the brand’s visuals enabling them to adhere it strictly to ensure a unified image across all media.


Brand Photography
The aim was to produce professional high-quality photographs and displaying it across all social media platforms and marketing collateral. This includes print for promotion as well.
However, the greatest challenge for this photography project was to be unique and different and convey the essence of the brand and quality of its products through vibrant images. In addition, capturing these photos with proper product composition, product positioning, and lighting effects that will strike a connection with its audience from the very first glance and increase overall customer engagement.

Consequently, SPINNERS professional photographers provided a creative solution by taking advantage of the art of lighting. For instance, we created a perfect ambiance for each shot depending on the product we were shooting.
Of course, this was with the aim of directing the audience’s eye to specific angles from an artistic point of view. In addition, we accomplished this by highlighting specific colors and components.

As a result, SPINNERS’s professional photographers and retouching experts could produce unique and creative pictures for “Level99” product photography. Moreover, these pictures could reflect Level 99 own brand identity and general look and feel.

To see more of SPINNERS’s branding projects. Check our portfolio on Behance.

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Copyright © 2017 by Level 99.

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Summary
Branding
Service Type
Branding
Provider Name
SPINNERS Creative House,
Area
Dubai
Description
Level 99 was in need of branding from scratch starting from brand identity. Above all, the greatest challenge was to represent Level 99 on a high level in the ever growing competitive market. Hence, SPINNERS’s team brainstormed, put their ideas across the board, and came up with a creative branding solution. A solution where we defined Level 99 attributes to be classy and genuine.