Montana is an authentic Italian cuisine that is going to be franchised worldwide. For now, it is based in many locations within Dubai. Above all, Montana was in need of full branding. Of course, starting from the brand identity, brand strategy, brand communication, brand engagement, to every detail.
Montana cuisine blends the old-age kitchen recipes with today’s latest Italian recipes. Hence, SPINNERS’s key challenge was to create a brand identity that combines between vintage and modernity.
At this point, SPINNERS’s solution was to use a classic theme for the brand identity. At the same time, add to it some authentic Italian elements that constantly represent the Italian cuisine. For example, the use of basil leave in Montana’s logo that reflects the identity of Italian dishes from all times.
On the other hand, SPINNERS created a special packaging style for Montana that makes it distinguished among its competitors. For instance, we made the coffee bags that are used to package coffee beans transparent. Transparency enables customers to have a look and feel of the quality of the coffee they purchase. Also, it gives a traditional Italian homely feeling to the packaging. Moreover, we displayed Montana’s branding and product information visually and vibrantly on the packaging. This makes the coffee bags stand out and reflect the brand identity from both sides.
As a result, SPINNERS breathed life to Montana and made of it a lively spirit that speak Italian language authentically.
To see more of SPINNERS’s branding projects. Check our portfolio on Behance.
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