Montana is an authentic Italian cuisine that is going to be franchised worldwide. As of now, it is based in many locations within Dubai. Above all, Montana was in need full branding. Of course starting the brand identity, brand strategy, brand communication and brand engagement to every detail.
Building Brand Identity
Montana cuisine blends the old-age kitchen recipes with today’s latest Italian recipes. SPINNERS was able to create a brand identity that not only combined the history but also maintained modernity.
A classic theme helps in adding the authenticity of the Italian cuisine. Using basil leaves on the brand logo was chosen since it reflects that identity. Embossing the logo on white paper and engraving it on hard paper gives a feel of the brand’s quality.
For packages and brand merchandises SPINNERS was able to create visually appealing designs.
Coffee bags were designed to be transparent so that the customers can see the quality of the product. A bright logo on both sides of the packaging therefore contrasts against dark coffee beans. In addition, the olive oil bottles design resembled an Italian wine bottle, to reflect Italy’s elegance and history.
All of the above helps in identifying the brand.
Montana’s Interior Designing
The brand wanted to incorporate vintage yet modern vibes across an empty space. Nevertheless, SPINNERS took up the challenge to present excellent design solutions for Montana’s interior and turnkey fit. The design team paid attention to setting up details in aspects that often go unnoticed.
The restaurant’s floors, walls, furniture and lighting has top quality materials in its design.
Integrating warm colors reflects positivity and helps raise appetite. Italy is rich in culture and culinary values. We blended different design modules to create a nostalgic and unique dining experience. Eventually, the output resulted in meeting the client’s expectations.
Creating a special packaging style for Montana that makes it distinguished among its competitors. However, we do not believe in compromises in terms of quality and we delivered the project in time and within the client budget.
To see more of SPINNERS’s branding projects. Check our portfolio on Behance.
Copyright © 2017 by Montana Italian Cuisine.
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SPINNERS Creative House,
Montana is an authentic Italian cuisine that is going to be franchised worldwide. For now, it is based in many locations within Dubai. Above all, Montana was in need of full branding. Of course, starting from the brand identity, brand strategy, brand communication, brand engagement, to every detail.
Montana cuisine blends the old-age kitchen recipes with today's latest Italian recipes. Hence, SPINNERS’s key challenge was to create a brand identity that combines between vintage and modernity.